In "Masters of Desire: The Culture of American Asvertising," Jack Soloman explains how the Advertising Agency uses multiple ways to sell their products. They use fantasy, fear, and the future of an illusion. This article gives multiple examples of each way they try and sell the products. They target America's hopes, fears, desires, and beliefs.
I believe they try their best to sell every product, so much as manipulating the consumers. For fear, a deodorant ad can use either fantasy or fear. Fantasy: AXE body spray, by the teenager spraying he all of a sudden attracts all females. In other deodorant ads they use fear, the fear of body odor. Febreeze uses the illusion, you think it is real people actually picked up off the street but it most likely isn't. The advertisement industry can manipulate the consumers to believing them, and it works.
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