Sunday, May 17, 2015

Last Blog Post

In "Masters of Desire: The Culture of American Asvertising," Jack Soloman explains how the Advertising Agency uses multiple ways to sell their products. They use fantasy, fear, and the future of an illusion. This article gives multiple examples of each way they try and sell the products. They target America's hopes, fears, desires, and beliefs.

I believe they try their best to sell every product, so much as manipulating the consumers. For fear, a deodorant ad can use either fantasy or fear. Fantasy: AXE body spray, by the teenager spraying he all of a sudden attracts all females. In other deodorant ads they use fear, the fear of body odor. Febreeze uses the illusion, you think it is real people actually picked up off the street but it most likely isn't. The advertisement industry can manipulate the consumers to believing them, and it works.

Sunday, May 10, 2015

In the article, "How to Solve the Diversity Problem," Katerina Bezrukova explains how a diverse setting working together is much easier said than done. She talks about Ferguson; a Missori police officer who shot and killed an unarmed black person, who was later failed to be indicted. She also talked about Charlie Hebdo and the other occurances that happened after the incident. What really caught my attention was the study of a diversity program; how some programs reported that it had great results, worse results, and some had no effect.

To me, the whole diversity thing is getting out of control. Many aren't comfortable with being around other people because they feel they are being judged. The main occurances of police shooting and killing unarmed people, especially unarmed black people is outrageous. It is happening a lot and needs to be stopped. There are recordings of them on the news and Internet and it is disturbing. Also the fact that the diversity training isn't working for some, and show that some people have worse effects than when they first started the program is crazy.